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Tuesday, July 27, 2021

ironSource (IS) began trading on the NYSE on Tue 29 June 21

ironSource is an Israeli software company backed by Carmel Ventures, a Viola Group affiliate, as well as CVC Capital Partners. The company focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.  
  • Number of employees: 1000+
  • Number of locations: 12
  • Founder: Tomer Bar-Zeev
  • Headquarters: Israel
  • Founded: 2009, Tel Aviv-Yafo, Israel
  • Subsidiaries: Luna Labs Limited, Soomla Inc., Upopa Games, AfterDownload Ltd.
  • CEO Tomer Bar-zeev
  • is.com


CEO Tomer Bar-zeev

Founded in 2009, IronSource is based in Tel Aviv, with additional offices in San Francisco, New York, London, and other locations in China, India and South Korea. Originally a downloads optimization software developer, IronSource shifted its focus to rewarded ads following a series of acquisitions between 2013 and 2016. The company has raised $105 million to date.

Aside from company employees, IronSource’s shareholders include Israel-based Viola Ventures, Los-Angeles-based Saban Ventures, the venture arm of the Saban Group, Allied Holdings, the controlling shareholder of Champion Motors Israel, and Arik Czerniak, co-founder of app monetization company Supersonic, which was acquired by IronSource in 2015.


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