July 20 (Reuters) - Permira-backed womenswear retailer
Reformation is targeting a valuation of up to $1 billion in its U.S. initial public offering, marking a rare public-market foray for a fashion brand in recent years.
- The Vernon, California-based company said on Monday it and some of its selling shareholders aim to raise up to $239.1 million in the IPO by offering 14.1 million shares priced between $15 and $17 each.
- Employees: 1261
- Founded: 2009
- http://www.thereformation.com/
| Name of issuer: | Reformation Inc. |
| Last filed shares: | 14,062,500 |
| Last filed price: | $15.00 - $17.00 |
Industry: APPAREL - Women's Juniors & Misses Outerwear
Market Cap $945.28mil
Revenues $533.31 mil (last 12 months)
Net Income $-5.06 mil (last 12 months)
Founder Yael Aflalo
Kendall Jenner wears Reformation dress in NYC
Founded in 2009 as a vintage clothing boutique in Los Angeles, Reformation was acquired by private equity firm Permira in 2019, which is expected to retain a significant stake following the IPO.
The brand describes itself as the world's largest sustainable womenswear brand. It operates 70 stores across the US, UK, Canada and France, while serving customers in more than 150 countries through its e-commerce business. Around 90% of sales are generated through its direct-to-consumer channels.
A public listing has been under consideration for several years. Bloomberg reported in May 2023 that Reformation was exploring an IPO after annual revenue surpassed $300 million.
More recently, revenue for the year ended 27 December 2025 rose to $507.1 million from $438.2 million a year earlier, while net profit declined to $12.6 million from $33 million. Gross margin for 2025 was 60.2%, down 360 basis points due to IEEPA tariffs.