initial public offerings (IPOs) trading on American exchanges

Friday, October 19, 2018

Niu Technologies (NIU) began trading on the Nasdaq on 19 October 2018

Niu Technologies designs, manufactures, and sells high-performance smart e-scooters.  It is the largest lithium-ion battery-powered electric scooters company in China and a leader in the European market in 2017, according to CIC. The first lifestyle brand for urban mobility in China, NIU has successfully created a new industry category - smart electric two-wheeled vehicles.

Niu Technologies priced downsized 7 mln share IPO (from 8.3 mln shares) at $9.00, the low-end of the reduced $9.00-10.00 range
Opened for trading at $8.50 after pricing IPO at $9

Niu Technologies visited the Nasdaq MarketSite in Times Square in celebration of its initial public offering (IPO).

The Company
Niu distributes several models of its scooters, as well as lifestyle accessories, through online and offline channels in 23 countries. As of June, the company has sold 431,500 e-scooters in China and overseas, especially growing its presence in e-scooter markets in Europe, Southeast Asia, and India.

According to the company's preliminary F-1 filing, Niu is the largest lithium-ion battery-powered e-scooter company in China, in addition to leading the European market.

As of June 2018, the company sold over 431,000 products and held a 26 percent market share in sales volume and 39.5 percent in sales value.

The product portfolio consists of the N, M and U series, each with several models and specifications.

Niu said it has an opportunity to expand on strong brand awareness.

“We offer the NIU app as an integral part of the user experience, and the app had over 457,000 registered users as of June 30, 2018. NIU fan clubs are established in over 50 cities in China, where fans actively organize NIU scooter-related events.”

As of 2018, the company collaborates with 205 partners and over 500 franchise stores in China, as well as an additional 18 distributors worldwide.

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