initial public offerings (IPOs) trading on American exchanges

Friday, April 10, 2015

Rubicon Project (RUBI) : 1-year performance

  • June 2020: Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.”
  • Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
  • Before the merger, last year, Rubicon Project was listed in 41.9% of all ads.txt files, only behind AppNexus (Xandr) with 42%, and Google 99%.

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