Key stats and ratios
| Q1 (Mar '15) | 2014 | |
| Net profit margin | 14.25% | 17.68% |
| Operating margin | 26.71% | 21.19% |
| EBITD margin | - | 22.01% |
| Return on average assets | - | 30.51% |
| Return on average equity | - | 480.64% |
Thursday, June 18, 2015
Fitbit (FIT) began trading on the NYSE on 18 June 2015
ticker: FIT
The largest tech IPO this year, Fitbit raised $732 million on its June 18 debut.
Fitbit priced 36.6 million shares at 20 each, above its upwardly revised expected range of 17 to 19.
Fitbit stock popped 48% on its first day of trading.
Fitbit, Inc. is a provider of health and fitness products. The Company's Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights, and virtual coaching through fitness plans and interactive workouts. It offers a number of fitness products, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge and Aria. Its wrist-based and clippable devices automatically track users’ daily steps, calories burned, distance traveled, floors climbed, and active minutes and display real-time feedback to encourage them to become more active in their daily lives. Fitbit Premium is its membership that serves as an around the clock virtual personal trainer delivered to users through any Web browser. It operates FitStar, a provider of interactive video-based exercise experiences on mobile devices and computers.
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