initial public offerings (IPOs) trading on American exchanges

Wednesday, March 28, 2018

Bilibili (BILI) started trading on the Nasdaq on 28 March 2018

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a platform that covers a range of genres and media formats, including videos, live broadcasting, and mobile games.
  • Sector: Technology
  • Industry: Internet Content & Information
  • Full Time Employees: 1,903
  • Founded in 2009
  • HQ: Shanghai, China
The offer price was in the middle of an expected range of $10.50 to $12.50.

Bilibili, incorporated in the Cayman Islands, tries to associate itself with “Generation Z" — those born between 1990 and 2009.  It has 76 million monthly average users. The company notes 82% of users are Gen Z individuals.

It makes most of its money — 83.4% of revenue last year — from games played on mobile devices, such as the popular “Fate Grand Order,” a role-playing game, or RPG.

Bilibili launched the RPG September 2016, and revenue soared from $83 million that year to $379 million in 2017.

But the company clearly has hopes for something broader, perhaps more like like Alphabet's (GOOGL) YouTube mashed up with Facebook (FB).

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