PubMatic runs a sell-side advertising platform that runs real-time programmatic ad transactions and allows publishers and app developers to sell space to advertisers across media, including display or video ads on desktop, mobile app, mobile web or streaming TV.
IPO: PubMatic (PUBM) priced 5.9 mln share IPO at $20.00 per share, above the expected range of $16-18
- Sector(s): Technology
- Industry: Software—Application
- Founded in 2006
- Headquartered in Redwood City, California
- http://pubmatic.com
\
PubMatic’s clients, as of December, include publishers like Verizon Media Group and News Corp and app makers like Electronic Arts and Zynga. The Verizon relationship is especially important. It made up 28% of its revenue in 2019 and 21% of its revenue in the first nine months of 2020. The company competes with divisions of Google along with other supply-side platforms like Magnite, which was formed as a product of a 2020 merger between public ad tech companies Telaria and Rubicon Project.
No comments:
Post a Comment