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Monday, July 25, 2011

Apple possibly in talks to buy Hulu

According to anonymous sources quoted by various publications, including Bloomberg, Apple and streaming video service Hulu are in talks about a possible sale of Hulu to the iPhone maker. 

Hulu had previously been looking to tender an initial public offering (IPO), but more recent reports have indicated that the company is shopping itself around.

Apple, with its popular iTunes store, which already sells, and rents, TV episodes and movies in addition to music, would seem like a reasonably good fit for subscription-based Hulu.

Bloomberg estimates that Hulu's value is in the neighborhood of $2 billion. Apple does not have a history of large acquisitions like that, though, having never spent more than $400 million in the past, claims Bloomberg. For their respective parts, both Apple and Hulu are declining to comment.

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