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Monday, May 14, 2012

Millennial Media (MM) - profile

Millennial Media is the second-largest mobile advertising platform company. Millennial Media technology, tools and services help developers maximize their advertising revenue. 

  • 14 May 2012: Millennial Media (MM) slumped 9.1 percent to $14.05. The company forecast sales in 2012 will be no more than $176 million, falling short of the average analyst estimate of $202.8 million.
  • In February 2012, its platform reached over 300 million users worldwide, including approximately 140 million users in the United States. 
  • More than 30,000 apps are enabled by their developers to receive ads delivered through its platform, and the Company can deliver ads on over 7,000 different mobile device types and models. 
  • Its platform is compatible with all major mobile operating systems, including Apple iOS, Android, Windows Phone, Blackberry and Symbian. 
  • In February 2012, it processed over 45 billion ad impressions. 
On May 6, 2011, the Company acquired 100% interest of Condaptive, Inc.

The Company’s technology and data platform, known as MYDAS, determines in real-time which ad to deliver.

Millennial Media offers audience reach, targeting capabilities and the opportunity to deliver interactive and engaging ad experiences to consumers on their mobile connected devices. The Company’s developer base includes mobile Web publishers, such as CBS Interactive and The New York Times, and app developers, such as Zynga, Rovio and Pandora, as well as other developers, such as UberMedia and Gogii. Its advertiser clients include advertising agencies and brands, including 23 of the top 25 national advertisers as ranked by Advertising Age magazine, or Ad Age, based upon United States ad. During the year ended December 31, 2011, approximately 10% of the Company’s revenue was derived from outside of the United States.


2nd Floor, Suite, Signature Building 2400 Boston Street
United States

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