initial public offerings (IPOs) trading on American exchanges

Tuesday, July 27, 2021

ironSource (IS) began trading on the NYSE on Tue 29 June 21

ironSource is an Israeli software company backed by Carmel Ventures, a Viola Group affiliate, as well as CVC Capital Partners. The company focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.  
  • Number of employees: 1000+
  • Number of locations: 12
  • Founder: Tomer Bar-Zeev
  • Headquarters: Israel
  • Founded: 2009, Tel Aviv-Yafo, Israel
  • Subsidiaries: Luna Labs Limited, Soomla Inc., Upopa Games, AfterDownload Ltd.
  • CEO Tomer Bar-zeev

CEO Tomer Bar-zeev

Founded in 2009, IronSource is based in Tel Aviv, with additional offices in San Francisco, New York, London, and other locations in China, India and South Korea. Originally a downloads optimization software developer, IronSource shifted its focus to rewarded ads following a series of acquisitions between 2013 and 2016. The company has raised $105 million to date.

Aside from company employees, IronSource’s shareholders include Israel-based Viola Ventures, Los-Angeles-based Saban Ventures, the venture arm of the Saban Group, Allied Holdings, the controlling shareholder of Champion Motors Israel, and Arik Czerniak, co-founder of app monetization company Supersonic, which was acquired by IronSource in 2015.

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